ETDs @PUC-Rio
| Título: | THE ILLUSTRATED BOOK AND THE MANIFESTATIONS OF POPULAR CULTURE: A STUDY ON COMMUNICATIONAL SUSTAINABILITY AND ETHNOMATERIALIZATION | ||||||||||||
| Autor: |
MIGUEL SANTOS DE CARVALHO |
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| Colaborador(es): |
NILTON GONCALVES GAMBA JUNIOR - Orientador |
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| Catalogação: | 28/NOV/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=61407&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=61407&idi=2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.61407 | ||||||||||||
| Resumo: | |||||||||||||
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The research deals with the insertion of the illustrator in the publishing
market as an alternative to the hegemonic production system. Its object of study is
fictional literary illustration and aims to produce picture books on a local scale, in
a sustainable way, as a resistance to mass industry, thus giving autonomy to
authors outside the hegemonic axis. It is a practical application of the concept of
communicational sustainability, in the observation of content production,
having popular culture as a cutout and the Bate-Bola demonstration as a case
study.
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