Título: | MEDIA SUPPORT IN YOUTH SPORTS: THE ROLE OF COMMUNICATION IN RIO S COMPETITIVE SWIMMING | ||||||||||||
Autor: |
JULIANA MULLER |
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Colaborador(es): |
CLAUDIA DA SILVA PEREIRA - Orientador |
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Catalogação: | 17/OUT/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=60845&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=60845&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.60845 | ||||||||||||
Resumo: | |||||||||||||
This research aims to reflect on the role of the media in facilitating access
and encouraging the practice of youth sports in Brazil. When it comes the time for
new editions of the Olympic Games, the Brazilian media tends to highlight the
importance of supporting youth sports, however, it does not sustain this position
with effective actions throughout the years that succeed them. I also argue that the
media, or media visibility, has a very important role in major political, cultural and
social projects that, consequently, affect specific projects of individuals or particular
social groups; by taking part in collective actions that involve other social actors,
media visibility is vital for building a favorable context for obtaining positive
results in terms of institutional recognition, funding, incentives and opportunities
in general coming from the public authorities, from the private sector, and from
society as a whole; so, media representation and social representativeness are here
considered as closely intertwined topics. The research problem was identified from
a preliminary fieldwork carried out on daily basis in Rio de Janeiro s youth swim
teams practices and meets, besides an analysis of different types of media, among
mass communication, websites and social media of swimming federations, and
communication materials inherent to such teams - all will be described throughout
this text, which also aims to emphasize: (a) its theoretical approaches considering
youth studies and the mediatization of the concept of youth (Groppo, 2000; Pais,
2003; Rocha e Pereira, 2009), and also on what I refer to as the cultural politics of
sports (Carrington, 2009), (b) its possible contributions in the task of expanding
the Brazilian field of academic studies dedicated to the relations between
communication and sports (Helal e Mostaro, 2020), and (c) its potential to
collaborate, through media studies, with public and private policies meant to
encourage and expand the practice of competitive sports - and swimming, in
particular - by young athletes, in Rio de Janeiro and in Brazil as a whole. The
methodology is inspired by the ideas of (auto)ethnography proposed by Carrington
(2008) and Pereira (2019) and based on the notion of intellectual craft described
by Mills (1975). The idea of carrying out a complementary research in the United
States arose from the aforementioned preliminary fieldwork, where the country was
unanimously mentioned, in interviews and informal conversations with members
of the Brazilian competitive swimming scene (coaches, athletes of all ages and their
family members) as a reference when it comes to youth sports, and youth swimming
in particular. The research findings point to the media s contribution in three main
spheres: 1) to facilitate the access of young people to competitive sports practice;
2) to encourage young athletes to invest in the sport; and 3) to publicize and improve
the environment of its meets and tournaments.
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