Chemical injection, mainly of surfactants, is one of the most used methods for improved oil recovery. One of the main limitations of this method is the loss due to partitioning of the surfactant into the oil present in the reservoir. The study of the water-oil partition balance of surfactant formulations becomes relevant due to the existing loss in the reservoirs, affecting the economic and environmental unfeasibility of the application. The objective of this work was to determine the partition coefficient of surfactants between the water and oil phases using different analytical methods. The surfactants sodium dodecylbenzene sulfonate (SDBS, anionic type) and polyoxyethylene (9-10) p-teroctyl phenol (Triton X-100, nonionic type) were studied, and hexadecane was used as model oil. In order to identify which would be the best procedure for the quantification of surfactants in the aqueous phase and, therefore, to determine the partition coefficient, three quantification methodologies were developed using different techniques (interfacial tension measurements, UV-Vis absorbance measurements, and HPLC with UV detection). Initial solubility tests showed that SDBS is practically insoluble in the presence of salt, so experiments with this surfactant were only carried out in the absence of salt. For both surfactants, the results showed a low partition for the oil phase, both in the absence and in the presence of salt. In some solutions, the formation of emulsions was identified due to the surfactant concentration and the water/oil ratio used, which interfered with the spectrophotometric method. In addition, a comparison was established between the results obtained by the developed methodologies, which allowed to identify that the best method for the evaluation of the partition equilibrium was the high performance liquid chromatography (HPLC). From these results, it can be concluded that the studied surfactants have a low partition coefficient for the oil phase, making the chemical injection method favorable for advanced oil recovery.