A precursor in training models and miss candidates in Brazil, Socila became known for being a school of etiquete for women, synonymous of elegance in the 1950s and 1960s. Doing Socila meant learning about beauty, clothing and body education, becaming a social improvement. Despite its heyday being in the 1960s, Socila continues to be mentioned in the press, without ever having been an object of study. In this research, we intend to tell the story of the school and its founder, Maria Augusta, who taught etiquete to the president Kubitschek s family and inspired a character in a TV series, seeking to understand the narratives of feminity and socialization taught to women, taking the school as a participant in the construction of a normative imaginary of feminity, of a habitus (BOURDIEU, 1983). The hypothesis is that between oppression and emancipation, Maria Augusta would have been a mediator for women, based on a female capital that allowed them to participate in social life, outside the confines of home. However, social improvement shifts from learning etiquette to body improvement, through aesthetic interventions in the body. The narratives in the press about Socila help to tell the story, in addition to the content of four handouts with the teachings given by Maria Augusta and interviews.