The purpose of the present dissertation is to develop a consumer learning model that involves multidimensional aspects, considering the learner, the process of learning and the result of learning. This model also should allow to understand and manage these consumers. In this sense, the literature review was provided and according to a standpoint which is both inter and multidisciplinary, contributions from several disciplines like Pedagogy, Psychology and Marketing oriented the construction of the model. In order to evaluate the multidimensional model, a tool was developed in internet environment, considering all variables of the model, consistently and objectively. As result, propositens were originated and evaluated by specialists, in qualitative interviews, and related to the literature review. As result of this dissertation, the better understanding of internet users, consumers or not, can be provided in order to manage their learning process, which is something new and can promote significant impact in organizational success in this new millennium.