Given the growing demand for electricity worldwide, added to the challenge of finding a more efficient way to consume electricity without losing sight of the economic and financial viability of projects, there is a scarcity of models in the literature that lead to account these issues for the implementation of energy management projects. In these projects, in addition to seeking to reduce energy consumption, uncertainties linked to investment must be considered as a recovery of the decision between investing or abandoning them. The objective of this dissertation is to propose a model for the technical and financial evaluation of an energy management project based on the use of distributed generation with renewable sources and energy efficiency actions. The conceptual model developed to achieve this objective combines modern tools for evaluating financial savings, real options, and methodologies for measuring and verifying the performance of energy efficiency projects. The results of the applicability of this model were obtained through its use in a real situation of evaluation of an energy management project in the pharmaceutical industry. It was concluded with this application that it is possible to carry out technical-financial evaluation of energy management projects through the real options approach.