Título: | THE INTERLACING OF CULTURAL CODES: YOUNG BRAZILIANS FACING CONFLICTING CODES PERMEATED BY THE LOGIC OF FASHION | |||||||
Autor: |
FERNANDA RIBEIRO COUTINHO |
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Colaborador(es): |
DENISE BERRUEZO PORTINARI - Orientador |
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Catalogação: | 14/OUT/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | |||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5567&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5567&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.5567 | |||||||
Resumo: | ||||||||
Because the Western man abandoned his claim to beauty, his
socially legitimated
physical appearance had turned at the end XVIII century,
like Flugel (1930) states in
The Psychology of Clothes, into an austere and ascetic form
of art. We believe, though,
this is a limited phenomenon restricted to a certain
segment of the masculine universe:
i. e., the white collars1 group. It is, therefore,
inexistent in other areas, as demonstrated
, for example, the vanity present in the aesthetics of such
social outcast groups as
the cangaceiros (outlaws from the North East of Brazil),
thugs from Lapa, samba
dancers, bicheiros ( the Brazilian Mafia), ad infinutum.
In this work, we choose different elements of the mass
media and analyze their
discourse to discover how the importance of the aesthetic
pleasure in the physical
appearance of the male started to be reintroduced in the
main stream culture. We
used as material a large number of statements announcing
the birth of the new
man. Furthermore, we also wanted to find out how these
messages are received by
men and how the conflict with older values are resolved.
Thus, we analyzed different
styles of masculine fashion because we believe clotthing is
one of paths through
which individuals find their place in society, express
their opinions and emit messages
about their inner selves.
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