In early 2020, news emerged that Covid-19 was spreading across the world. In March, the World Health Organization identified that it was a pandemic. In the middle of the same month, with the first confirmed case in Brazil, government authorities, given the lack of treatment for the disease and with the intention of not compromising the health system, began to adopt social distancing as a measure to contain the spread of the virus. In Rio de Janeiro, the State Government determined that only essential services would continue to work in person. In this context, TV Globo, the largest media and communication conglomerate in Brazil, was forced to suspend activities in the entertainment sector, at Estúdios Globo. Content production is a complex activity that involves the participation of several agents and, with the flexibility of the law, the routines were resumed in a hybrid format, involving the realization of steps in remote and in-person work. Then came the interest in investigating how the pandemic impacted this operation. Using data and methods triangulation as methodological support, document analysis, interviewees reports and participant observation pointed out three relevant categories for the understanding of changes: (i) emergence of guiding and facilitating artifacts, (ii) imposition of new skills and (iii) emergence of new production models. The results suggest that artifacts played a central role in the new work configuration, and the biggest challenge for the interviewees was to develop the skills to work in the scenario of uncertainty that was presented. In addition, the quest to maintain the business encouraged innovation in processes.