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Título: SEMIOTIC REFLECTIONS ON ENVIRONMENTAL SIGNAGE: A CASE STUDY OF THE RIO DE JANEIRO ZOO
Autor: CESAR NETTO CID
Colaborador(es): VERA LUCIA MOREIRA DOS SANTOS NOJIMA - Orientador
Catalogação: 23/SET/2004 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5505&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5505&idi=2
DOI: https://doi.org/10.17771/PUCRio.acad.5505
Resumo:
Over the last two decades, substantial changes in the morphological paradigm of the images used in environmental signage, especially in public recreation areas, have shown a freedom of formal solutions. Where there used to be a perfect and unequivocal pictogram, today there are images influenced by tendencies and/or context. Some zoos use differentiated systems of signage. Sometimes the use of pictographic images prevails; other times, more relevance is given to photographs.The Rio de Janeiro Zoo was chosen for a semiotic study of signing objects, in particular the visual identification of the animals in their cages, their possible interpretations and their consequences.
Descrição: Arquivo:   
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CHAPTER 1 PDF      
CHAPTER 2 PDF      
CHAPTER 3 PDF      
CHAPTER 4 PDF      
CHAPTER 5 PDF      
CHAPTER 6 PDF      
CHAPTER 7 PDF      
REFERENCES AND APPENDICES PDF