ETDs @PUC-Rio
| Título: | THE DISCOURSE OF INTERACTIVITY IN BRAZILIAN TELEVISION | ||||||||||||||||||||||||||||||||
| Autor: |
RENATA GRANCHI STEIDEL DE TOLEDO |
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| Colaborador(es): |
ANA MARIA NICOLACI DA COSTA - Orientador |
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| Catalogação: | 05/JUL/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5140&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5140&idi=2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.5140 | ||||||||||||||||||||||||||||||||
| Resumo: | |||||||||||||||||||||||||||||||||
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The advent and popularization of interactive communications
media, such as the internet, led to the dissemination of
the discourse of interactivity. Such a discourse was
absorbed by television broadcasters worldwide. The present
dissertation had the goal of investigating how television
viewers perceive the use of this discourse in Brazilian
television. Primarily, the following are analyzed: (a)
the relationship between television and television viewer;
(b) the diffusion of the word interactivity; (c) the main
TV shows that have been utilizing this discourse and,
finally, (d) the concepts of multimedia and convergence.
Lastly, the results of 10 face-to-face interviews with
typical Brazilian male and female television viewers, who
are also internet users, are presented. The analysis of the
interviewees' replies revealed the existence of two
distinct types of television viewers: the potentially
interactive and the non-interactive ones. Both do not
perceive the TV as an interactive communications medium.
For them the discourse of Interactivity is associated with
a new style of television shows that broadcasters are
promoting.
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