This dissertation seeks to analyze the social interactions within a group of women dedicated to discuss and share experiences regarding childbirth on Facebook. It is based on the written reports published by the members of the group Parto Natural through ethnographic techniques and participant observation. Anthropology of emotions and microsociology were the theories that have helped to understand the narratives built in – and upon – the written accounts. Within that environment, these childbirth accounts shared with the members lead to a variety of topics that are interpreted and scrutinized as an ongoing accomplishment, which highlights a complex structure about the practices and values connected to the event of birth. Data collected show that aside being an environment in which those mothers can express themselves, find acceptance and support from other women that has chosen for the natural birth, it can also be a place where they can find recommendations on services and products from other members. Despite comments against practices that could be seen as obstetric violence and in favor of the natural delivery, the group s main goal doesnt seem to be activism or any other political intervention, but to assist the ones that are seeking for it by sharing information based on scientific knowledge and by the exchange of experiences between women that went through that already. In short, it is their intention to contribute with social transformation, but bounded to individual decisions and actions. In this sense, the group consists mainly as a gathering point, to offer support and enable the exchange of knowledge between members.