The imaginary of beauty and sexuality is still present in different segments, such as tourism, with the aim of selling Brazil as a product. By placing the Brazilian woman at the center of this imaginary, it appears that there is a process of silencing this subject, making it impossible for him to represent himself. This process of silencing the female subject is analyzed by post-colonial authors, such as Gayatri Spivak, who considers this subject doubly subordinate: by patriarchy and colonialism. The present study then sought to understand how the subordination of agents from the Global North to Brazilian women is materialized in a tourism context. In order to reach the state of knowledge established, in-depth interviews were conducted with 11 Brazilian women who had tourism experiences in countries of the Global North. Data analysis shows that subordination is materialized through the view of Brazilian women as being associated with prostitution; the female figure as a sexual object; and the perception that Brazil is a country full of delays, bringing to the interviewees negative feelings about their identity before Eurocentric peoples.