Título: | EXPORT BARRIERS IN CREATIVE ECONOMY: A MULTIPLE CASE STUDY WITH BRAZILIAN COMPANIES | ||||||||||||
Autor: |
FERNANDO JANUARIO LOPES SOARES |
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Colaborador(es): |
JORGE FERREIRA DA SILVA - Orientador |
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Catalogação: | 19/MAI/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=48166&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=48166&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.48166 | ||||||||||||
Resumo: | |||||||||||||
Creative Economy is a relatively recent concept, which still gives rise to
different interpretations, but has been gaining increasing attention and support from
governments of several countries and international organizations, having become
an important part of global trade, in which the participation of developing countries
has been growing rapidly: since 2015, value of exports of creative goods and
services from this group of countries exceed that from developed ones. However,
Brazil has not been taking advantage of this growth, being absent from the list of
major exporters of such items, even if we consider only developing countries, which
indicates the existence of relevant barriers to the internationalization of Brazilian
firms of the Creative Economy. Thus, general objective of this study is to explore
how stakeholders of Brazilian firms of the Creative Economy perceive barriers to
the internationalization of their products and services. To reach this objective, it
was done a multiple case study involving three small and medium-sized enterprises
(SME) located in the state of Rio de Janeiro, which produce and export creative
goods (jewelry, accessories and decorative objects). Results indicate that, overall,
internal barriers are perceived as the most relevant by the analyzed firms, mainly
functional barriers (derived from their constraints of human resources and
productive capacity), as also as price barriers. Among the external barriers, in
addition to the economic ones, the governmental ones stand out, indicating the need
for improvement in Brazilian current export incentive programs and regulations.
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