Historically, Norway has produced itself as a facilitator or a bridge builder between conflicting parties, thereby having achieved the ability to capitalize on the society s belief that Norway is a peace nation. The existence of the so-called Norwegian Model forms a paramount of a new public diplomacy, wherein domestic civil society remains both an audience and a driver of state public diplomacy efforts. At the same time, since the 1990s, Norway has increased its presence in military interventions abroad (mainly in Kosovo, in 1998, in Afghanistan, in 2001, in Iraq, in 2003, and in Libya, in 2011), an intense warfare that has not derailed the notion that other European countries are bellicose whereas Norway is constructed as peaceful. More recent articulations on the Norwegian military warfare in face of its peace identity representation reveal that Norway has achieved so much credence with its peace tradition that the country can purposively undertakes what has been called peace trough war. The extant literature on the evolution of the Norwegian Foreign Policy on Peace and Reconciliation unveils that peace has been an organizing concept for foreign action, being attached to defence, neutrality, engagement, development, human rights, environment, and even to the North Atlantic Treaty Organization. By drawing on the work of Ernesto Laclau and Chantal Mouffe (1985), this thesis discusses how, in the context of Norwegian public diplomacy efforts, peace has acted as a floating signifier that gives meaning and legitimizes foreign policy options such as conflict facilitations and military interventions. As a result, this thesis brackets the year of 2011 as the context of a triple coincidence: Norway s conduct of preparatory facilitative talks in Colombia, the bombing of Libya and Norway s domestic terrorist attack. With this in mind, this thesis aims to unpack and understand how Norway has represented itself discursively as a peace nation and how peace, as a floating signifier, has allowed the country to engage in both peaceful and warful practices.