ETDs @PUC-Rio
| Título: | THE EFFECTS OF COGNITIVE, AFFECTIVE AND NORMATIVE DRIVERS ON THE PURCHASE INTENTION OF ENVIRONMENTALLY CONCERNED BRANDS PRODUCTS | ||||||||||||
| Autor: |
JULIANA WERNECK RODRIGUES |
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| Colaborador(es): |
LUIS FERNANDO HOR MEYLL ALVARES - Orientador |
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| Catalogação: | 02/MAR/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=46985&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=46985&idi=2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.46985 | ||||||||||||
| Resumo: | |||||||||||||
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This study addresses a gap in literature with respect to antecedents that lead consumers to buy products from ecologically concerned brands. This study proposes a model integrating cognitive, affective and normative drivers and their impacts on the purchase intention of products of such brands. The central hypothesis of this study is that the consumer s attitude towards buying these products has cognitive and affective antecedents and that self-efficacy precedes the intention to buy products from brands that are concerned with environmental preservation. A survey was conducted on a sample of consumers who know brands that care about environmental preservation, obtaining 419 valid answers. The data were submitted to analysis by structural equation modeling (SEM). The results showed significant relationships between cognitive and affective drivers and the attitude towards buying products from ecologically concerned brands. Self-efficacy, when it precedes the attitude, also has a significant and direct effect on the attitude.
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