ETDs @PUC-Rio
| Título: | INTERPRETATIONS OF DISNEY PRINCESSES BY WOMEN OF TWO GENERATIONS: BELIEFS, VALUES AND BEHAVIORS | ||||||||||||
| Autor: |
FERNANDA IMPERIAL DA SILVA PEREIRA |
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| Colaborador(es): |
LUIS FERNANDO HOR MEYLL ALVARES - Orientador PAULO DE NEVILLE DA CUNHA SEPULVEDA E LENCASTRE - Coorientador |
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| Catalogação: | 28/FEV/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=46969&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=46969&idi=2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.46969 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to identify how low-income women, representatives of the Baby Boomers and Millennials generations interpret and react to the changing role of women in Disney tales and their influence on brand perception. Sixteen in-depth interviews were conducted with women from Rio de Janeiro State. From the memories and lived experiences of the interviewees regarding the brand and the films, and also employing two previously selected films that marked the two generations, Cinderela (1950) and Frozen (2014), results were obtained that showed evidence of different reactions and identifications provoked by the princesses in the movies, denoting female social roles within society. The generation to which they belong and the socioeconomic level of the interviewees seem to influence their reactions.
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