Título: | MANAGING STRATEGIC GROUPS: AFRAMEWORK FOR THE ANALYSIS OF THE STRATEGIC IMPLICATIONS OF THEIR RELATIONSHIP NETWORKS | ||||||||||||||||||||||||||||||||||||||||||||
Autor: |
IRENE RAGUENET TROCCOLI |
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Colaborador(es): |
TERESIA DIANA LEWE VAN ADUARD DE MACEDO SOARES - Orientador |
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Catalogação: | 10/MAR/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4628&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4628&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.4628 | ||||||||||||||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||||||||||||||
In the present globalized competitive environment,
companies are continuoulsy pushed to establish strategic
alliances and strategic relationship networks to complement
their resources. The research studied how the strategic
implications of alliances and other strategic
relationships, in the case of companies in a strategic
group, complement the traditional analysis about the
strategic implications of the organizational and
macroenvironmental factors.The study was sophisticated
through the introduction of the strategic block
concept created by Nohria & Garcia-Pont (1991), that
complements the strategic groups study, and whose deeper
specificity improves the study of the organizational
strategic performance of companies located in groups and
envolved in strategic relationship networks. The
investigation envolved four companies,including a strategic
group that simultaneously is a strategic block, observed in
a specific scope of the Brazilian ready-to-drink
industrialized orange juice subsector up to the end of 2001.
The research was descriptive and exploratory, with a mainly
positivist methodological vision. It is a multiple case
study since it envolves several companies, and it
complemented, through the relational approach, the
traditional approach of opportunities and threats to the
surpassing of the mobility barriers for the inter-group
migration of companies. In order to answer the main
question, first a secondary reasearch was made,
based on bilbiographical and documental research. The
constructs for the analysis of the strategic implications
of networks and blocks for strategic groups were
indicated, and were used in the analysis of strategic
groups through the relational perspective. The relational
implications to the threats faced by the companies of
the focal group in the traditional perspective were
indicated. In the following stage, the primary research was
accomplished, and its results were: 1) it rectified, from
two to three, the number of strategic groups in
the sector analysed in the secondary research; 2) it showed
that strategic alliances and relationship networks give
birth to threats and opportunities to the strategic
performance of the company that are hardly identified
through the traditional approach of the performance
analysis; 3) the alliance networks of a company
located in a strategic group may enable it to surpass the
intergroupal barriers, since they provide the company with
capacities foreign to its core business; 4) in the case of
strategic alliances with key clients - very relevant in the
case of the analysed economic sector - this capacity of
surpassing barriers may be modulated by the way the company
positions itself in the relationship. Four recommendations
for future research are proposed.
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