The objective of this work is to understand the senior consumers` interest in discounts and offers specially made to them, their probability to use them, as well as to evaluate if there is significant difference between accept a discount and request it and in which situations and locals these discounts would be most used. It also investigates if there are other variables that may influence in the senior discounts usage. Through a sample 55+ consumers several hypothesis were tested. Results show that there is a significant difference between accept a discount and request it. They also reveal that variables such as age, work income, health status, fear of revealing age and others may discriminate the use of discount.