Título: | LIGHT AT SERVICESCAPES: PHENOMENOLOGY OF THE INTERACTIVE EXPERIENCE OF SERVICE ENCOUNTERS PARTICIPANTS WITH ENVIRONMENTAL LIGHTING | |||||||
Autor: |
JOSE LUIS FELICIO DOS SANTOS DE CARVALHO |
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Colaborador(es): |
PAULO CESAR DE MENDONCA MOTTA - Orientador |
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Catalogação: | 16/JAN/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | |||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4401&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4401&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.4401 | |||||||
Resumo: | ||||||||
Taking up a phenomenological-hermeneutical approach, this
dissertation seeks both to widen as well as to improve the
ways through which people participating in service
encounters interact with environmental lighting. In this
sense, the literature review focussed servicescapes as
spatial representations whereby the physical environment of
a service firm supports a drama where light is a crucial
element. According to a standpoint which is both inter- and
transdisciplinary, contributions from several disciplines -
e. g. Biology, Medecine, Optical Physics, Quantic Physics,
Environmental Psychology, Anthropology, Semiotics,
Architecture and Scenic Arts - have been brought about
to give access to the most relevant theories about light as
well as to start filling up some extant research gaps. The
field study was developed in thematic service stores. Both
direct observation and qualitative interviews allowed to
collect information from participants who had experienced
one or more interactions as conceived in this study.
Following basic principles from Content Analysis and
Interparticipant Observation, the interviews were
interpreted, classified and then used to generate several
research propositions. The propositions were then analysed
by 5 referees in order to be finally presented as
propositive guidelines to a better understanding of
lighting experiences during service encounters.
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