Título: | DESIGN AND THE LEGITIMATION OF LOGOTYPES RELATIONSHIP BETWEEN DESIGN LEGITIMATION AGENTS AND THE GRAPHIC LANGUAGE OF LOGOTYPES PRODUCED IN THE 60`S AND 70`S | ||||||||||||||||||||||||||||||||
Autor: |
DEBORAH CHAGAS CHRISTO |
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Colaborador(es): |
ALBERTO CIPINIUK - Orientador |
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Catalogação: | 25/NOV/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4193&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4193&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.4193 | ||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||
When we analyze the logos created in the 60s and the ones
produced in the 90s, we can notice a change in the forms
used. Graphic elements valued in the 60s, such as the use
of geometric forms, few colors and legible typographies,
lose their importance in the 90s, and are replaced by
others, like the use of complex images, manipulated photos
and a vast spectrum of colors. This dissertation aims at
analyzing the factors that influence and determine the
choice of the criteria and the forms that tend to be
acknowledged as valid and end up by characterizing the
graphic language of a certain era. For that purpose, Pierre
Bourdieus study on the field of Art was used as a
theoretical basis. Despite Design has been mainly geared
to industry, market and serial production, some of its
postures seem to be directly influenced by the field of
Art. Starting from Pierre Boudieus analysis, we tried to
establish a parallel between the fields of Art and Design
in the decision making process about the forms and the
graphic criteria deemed legitimate for a certain era.
In order to make this analysis, this dissertation has
focused in the 60s and 70s, using the logotypes produced by
designers during this period as object of study.
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