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Título: DESIGN AND THE LEGITIMATION OF LOGOTYPES RELATIONSHIP BETWEEN DESIGN LEGITIMATION AGENTS AND THE GRAPHIC LANGUAGE OF LOGOTYPES PRODUCED IN THE 60`S AND 70`S
Autor: DEBORAH CHAGAS CHRISTO
Colaborador(es): ALBERTO CIPINIUK - Orientador
Catalogação: 25/NOV/2003 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4193&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=4193&idi=2
DOI: https://doi.org/10.17771/PUCRio.acad.4193
Resumo:
When we analyze the logos created in the 60s and the ones produced in the 90s, we can notice a change in the forms used. Graphic elements valued in the 60s, such as the use of geometric forms, few colors and legible typographies, lose their importance in the 90s, and are replaced by others, like the use of complex images, manipulated photos and a vast spectrum of colors. This dissertation aims at analyzing the factors that influence and determine the choice of the criteria and the forms that tend to be acknowledged as valid and end up by characterizing the graphic language of a certain era. For that purpose, Pierre Bourdieus study on the field of Art was used as a theoretical basis. Despite Design has been mainly geared to industry, market and serial production, some of its postures seem to be directly influenced by the field of Art. Starting from Pierre Boudieus analysis, we tried to establish a parallel between the fields of Art and Design in the decision making process about the forms and the graphic criteria deemed legitimate for a certain era. In order to make this analysis, this dissertation has focused in the 60s and 70s, using the logotypes produced by designers during this period as object of study.
Descrição: Arquivo:   
COVER, ACKNOWLEDGEMENTS, RESUMO, ABSTRACT, SUMMARY AND LISTS PDF      
CHAPTER 1 PDF      
CHAPTER 2 PDF      
CHAPTER 3 PDF      
CHAPTER 4 PDF      
REFERENCES AND ANNEX PDF