In this thesis we define what Brazilian Graphic Memory is through interviews with researchers in the field. We also present approaches and means of acting in this emerging field by identifying, recording and analyzing the graphic and oral trace of a memorable event: the passage of the Graf Zeppelin airship in Brazil. This trace is composed of graphic materials gathered from national archives and also from stories shared throughout this study, which reveal the impact of that event in the collective memory. The first chapter addresses the survey conducted in order to verify the existence and scope of the field of Brazilian Graphic Memory via four research vectors: terms and concepts that define it, theorists, methods and objects of study. The second chapter puts the reader into the context of the event which is the underlying theme of this thesis: the passage of the Graf Zeppelin airship in Brazil in the 1930s. The fourth chapter presents the graphic trace left by the Zeppelin in the Brazilian Press, categorized into documental and symbolic manifestations. The fifth and final chapter presents the oral trace of the passage of the airship in Brazil from accounts collected in the course of this thesis.