This research broaches an specific group and it s social practices on the web: the booktubers, owners of YouTube channels dedicated to the theme books. This paper focuses on analysing the social interactions on these literary channels, created initially by young readers, and opening up the debate on young adult literature. To do so, the channels chosen for analysis are Tatiana Feltrin s, Pamela Gonçalves and Thereza Andrada s. This research supports itself on the notions of youth and youth culture, of cyberculture as contemporary culture and of sociability and digital interactions. As a result of this analysis, we noted that although booktubers have started as a spontaneous youth movement on the web, they are intrinsically tied to mass media. We also concluded that there s a regulation of YouTube cyberspace, in which the main strategy of communicating includes meriting spontaneity and talking about oneself.