The purpose of this work is to demonstrate how the market of the national animation operates, in which one denominates the Boom of Brazilian animation, including the precepts of flexible capitalism and of the creative industry. To do so, we distance ourselves from the notion of the genius creator, to give preference to a view of animation as a universe where the skills and procedures are collective. Firstly, we will examine the definition of that which is animation, relating it to the hybridization of the means of production and the consequences of the evolution of digital techniques in relation to the knowledge and experience of the animators. Subsequently we utilize a vast amount of empirical material, through the interviews with animators of the more diverse positions within the Field of Brazilian Animation. Prioritizing the voice of the average animator, who struggles anonymously on the work market. We believe that in this way we ll manage to describe how the national animation operates, beyond what is shown and said by the privileged agents of the Field of Animation. Revealing: i) the job instability/insecurity as a common practice between the animation studios in Brazil; ii) a national production aimed at attending the needs of the exhibiting channels, following their stylistic conventions, which we call the international style; iii) the fragility of the Brazilian companies, producers of animation, which depend on governmental incentives and that has serious financial and administrative problems. In this way we put an end to the myths that dominate the profession of animation, showing which tools the Brazilian animators work with, how they are recruited, trained and how they are remunerated. We also discuss the practical results that a realized by this productive arrangement (Boom).