ETDs @PUC-Rio
| Título: | PSYCHOLOGY AT SHOPPING BAG: RELATIONS BETWEEN BIG FIVE, SOCIAL INFLUENCE AND IMPULSE BUYING | ||||||||||||
| Autor: |
SIBELE DIAS DE AQUINO |
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| Colaborador(es): |
JEAN CARLOS NATIVIDADE - Orientador SAMUEL LINCOLN BEZERRA LINS - Coorientador |
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| Catalogação: | 12/DEZ/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=35833&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=35833&idi=2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.35833 | ||||||||||||
| Resumo: | |||||||||||||
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The aim of this study was to test the predictive power of the big five factors of personality on impulse buying. In addition, sexual differences were verified for impulse buying behavior and levels of susceptibility to social influence, as well as relations of purchase with sociodemographic variables and consumption habits. Participants were 1296 Brazilians. The model tested explained 23 percent of the variance of impulse buying, the higher predictive powers were for normative influence and neuroticism, as positive; followed by the habit of making shopping list and conscientiousness, as negative predictors. The results confirm the predictive power of personality factors, consumption habits and socio-demographic variables on impulse buying.
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