The perception that human activities might have significant impact in the environment led, in the last decades, to the development of policies and methodologies to better understand and handle the subject. The United Nations Conference on Environment and Development (UNCED), also known as the Rio Summit or ECO-92, was a major event in that direction. More than one hundred heads of state gathered with other representatives from the society, industries and environmentalists to discuss about sustainable development and global warming (MCDONOUGH and BRAUNGART, 2002). One of the negotiation s result was the definition of the eco-eficiency strategy, that guided the industry approach to the issue in the two past decades. Reducing direct and indirect environmental impact in every possible opportunity became one of the main strategies to reach such eco-eficiency. To identify these possibilities, the product s life cycle became focus of studies from researchers, companies and governments. The Law no. 12.305/2010, for example, defines life cycle as the series of stages related to de development of the product, the acquisition of raw material, the production process, consumption and final disposal. In a similar way, the International Standards Organization (ISO) defines life cycle as consecutive and interlinked stages of a product system, from raw material acquisition or generation from natural resources to final disposal. 14000 series os norms, from ISO, is one of the main tools to provide inputs to this debate. More specific, 14020 and 14040 regulate environmental labels and life cycle assessment (LCA). While labels are essential to communicate to the market the characteristics of a product, LCA is one of the most complete tool to help decisions related to the development of products or services. It can be applied to the whole life cycle, from raw material extraction to disposal, or in specific stages, and allows for a comparison between two different solutions based in the same functional unit, or objective, making it easier to identify the least negative impact. Cradle-to-cradle methodology (C2C) developed by MCDONOUGH and BRAUNGART (2002) takes a step further in the approach of the environmental impact reduction, suggesting that instead of reducing the negative impact, products and services should have a positive impact in the environment.