The goal of this work is to evaluate the impacts of the implementation of energy efficiency strategies in the pulp and paper industry. The motivation for choosing the theme resulted from the need to obtain energy gains considering aspects that, usually not considered in energy efficiency programs (i.e.: social, technical, economical and environmental aspects). The methodology used –Multicriteria Decision Making Method Fuzzy-AHP-TOPSIS – (i) allowed to select the efficiency technologies applicable to the pulp and paper sub-sector and (ii) made it possible to evaluate the influence of each criterion and sub-criterion in the hierarchy of alternatives of energy efficiency. The consolidated results allowed: (i) to confirm that changes in the processes and in the transversal technologies of the pulp and paper subsector must be implemented; (ii) identify the main criteria resulting from energy efficiency in social, technical, economic and environmental aspects. As a conclusion, this work evaluated the relevance of each criterion, suggesting that it be included in Brazilian energy efficiency programs. Thus, the research legitimizes its contribution to the Brazilian energy sector, promoting the development of new studies in the area of energy efficiency.