This study presents the main business valuation methods in order to demonstrate how to value a SME in Brazil. That said, the most common valuation techniques, specifically, the accounting valuation, discounted cash-flow and the multiples approach are exposed step-by-step with the purpose of understanding the most suitable methodology for a small or medium-sized enterprise. Thus, this research introduces a case study of a family business acting in the wine industry in order to apply each valuation method. This small-medium company is seeking for a private investor to fund its new strategic plan, but first the directors need to understand the business s market value. The results achieved by each valuation model will be analysed and compared to provide a better understanding of the financial value through different outlooks.