We are already living under the impact of what is considered the beginnings of the Third Wave of Information Technology or the Fourth Industrial Revolution, represented mainly by the advent of IOT (Internet of Things). This true invasion of new technologies is already starting to dramatically change the way we live, communicate, and work. The main objective of this dissertation is not only to evaluate the traditional methodology of design and the challenges that these new technologies of the IOT bring to the development of the work of the designers, but mainly to analyze how they must qualify to maintain their position of relevance in the development of the new products that characterize IOT, as defined by Porter and Heppelman (2014). Based on a thorough bibliographical and documentary research, I have tried to examine the new technologies and the components and services that are enabling the creation of these intelligent products, pinpoint the principal companies that are in the forefront of this revolution, research the areas in which these new products are already making a difference, indicate the changes and challenges that they present us with and see how and why companies that manufacture products are transforming themselves into production / services companies, or solely services companies. I also try to map the impact that these new technologies will have on the business models, design, marketing, engineering and relationships with the users of the services and products that incorporate them.