Heat transfer coefficients and pressure drop data were determine experimentally for turbulent flow in circular ducts equipped with internal transverse ribs. Both fully developed and entrance region results were obtained. The effects of the rib height, rib spacing, and Reynolds number were investigated. The Reynolds number ranged from 5,000 to 75,000, whereas the pitch p/H was varied in the range 4 to 15. Two rib heights were investigated, namely, 0.05 e 0,10 times the tube inside diameter. The friction factor for the periodic geometric was found to be always much larger than the smooth tube friction factor, increasing rapidly with H/D. For the tubes with short ribs, the friction factor decreases with increasing pitch, but the opposite is true for the tall ribbed tubes in the range investigated. For H/D = 0.05, tha heat transfer coefficient is highest for values of p/H around 10 and low Reynolds number. For H/D = 0,10, the highest heat transfer coefficients measured were for p/H = 10, where it was found to be nearly independent of the Reynolds number. Performance comparisons between the ribbed and smooth tubes were made under two types of constraints, namely, equal mass flow rate and equal pump power. It was found that the ribbed tubes have higher heat transfer perFormance for all cases investigated, except for H/D = 0.10 with Re > 60,000.