Logo PUC-Rio Logo Maxwell
ETDs @PUC-Rio
Estatística
Título: TRIBAL MARKETING: AN STUDY ABOUT EFFECTS OF BIER BRANDS SPONSORSHIP AT SALVADOR CARNIVAL
Autor: DIEGO VALENTIM MEIRELLES F PERALTA
Colaborador(es): MARIE AGNES CHAUVEL - Orientador
Catalogação: 28/SET/2017 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=31585&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=31585&idi=2
DOI: https://doi.org/10.17771/PUCRio.acad.31585
Resumo:
This work tries to search if beer brands, that associate theirselves through sponsorship to Salvador Carnival, have a differentiated positioning at this Community perception. If the affectivity between Carnival and Community affect the relation between the same Community and sponsor brands, creating a superior brand value perception. In conclusion, this work will be done through a comparative study between a sample of the Community - Test Group - and a sample of strange people to the Community - Control Group. Thus, it will be possible identify differences perceived between sponsor brands and theirs competitors by Community perception and, either, Community perception and control group perception.
Descrição: Arquivo:   
COVER, ACKNOWLEDGEMENTS, RESUMO, ABSTRACT, SUMMARY AND LISTS PDF    
CHAPTER 1 PDF    
CHAPTER 2 PDF    
CHAPTER 3 PDF    
CHAPTER 4 PDF    
CHAPTER 5 PDF    
REFERENCES AND ANNEX PDF