The population increase everywhere evidences the need for a generation of more demands in all business segments. For this same demand to arrive at the customer, a significant number of vehicles needs to grow, in a big problem that the urban centers are increasingly busy for the circulation, parking and distribution of goods. The problem still arises in regions such as the City of Rio de Janeiro that has in its master plan prohibitions of loading and unloading of merchandise at certain times considered critical of peak. In this context, this paper carries out a case study in a beverage distribution company in Rio de Janeiro, describing a proposal for a solution for the implantation of a mobile point (crossdocking) by locating a mobile point in the southern region of the city using The p-median and the routing of this point with all the clients of the company. The solution proposed by the study promotes adjustments in the distributor s processes, as well as identifying the critical factors and the stages of the mobile crossdocking point deployment process.