After the emergence of the Internet, we were able to observe several transformations in our way of obtaining information, interacting with other people and even mobilizing us politically. Social movements began to use cyberspace to spread, protest and attract more followers to their causes. The arrival of social networks has further facilitated political participation. In 2013, several demonstrations had social networks as a starting point and exchange of information to organize protests, among them, the June Days in Brazil. It is possible to detect in this period an exponential growth of cyber-activism. Through websites, profiles on Facebook, Youtube, Twitter, Instagram, among others, various movements for social, political and environmental changes have been expanding their actions and increasing the number of supporters for their causes. One of the movements highlighted in this work is veganism, that is, the struggle for animal abolitionism. With intense cyberactivism, the movement has been expanding and causing changes in habits and thoughts, as well as the deconstruction of various aspects of the current culture. This work aims to investigate the impacts of cyber-activism on our lives and the transformations in our subjective configuration, caused by social movements, with a special cut in veganism.