Título: | ELECTRONIC COMMERCE: AS THE PERCEIVED RISK AND THE RECOGNIZED COMPENSATIONS FOR THE CONSUMER THEY AFFECT THE DECISION OF PURCHASE FOR THE INTERNET | ||||||||||||
Autor: |
VERA TORRES FEVEREIRO LEAL DE FARIA |
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Colaborador(es): |
PAULO CESAR DE MENDONCA MOTTA - Orientador |
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Catalogação: | 23/SET/2002 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=3038&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=3038&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.3038 | ||||||||||||
Resumo: | |||||||||||||
The world was come across with an electronic change that
affected the form as the people if they communicate and
that the value chain transformed all, since the producers
and salesmen until the consumers. The InterNet
revolutionized the marketing, that is defined as the
exchanges between the individuals and the firms. To buy for
the InterNet is if becoming one it forms well accepted to
buy some types of products and services, being included
products of computer, cars, trips,investments, clothes,
flowers, books, music and property. Many factors are
helping the development of the market in the InterNet, some
are related the technological advances, others to the form
as the corporative world changed its perceptions and some
related to the change of the style of life of the
consumers. The development of softwares of navigation and
better systems of search is becoming the visits the
InterNet in better and more exciting experiences. The
increase of the amount and quality of available
information and the presence of corporations and marks
known in the InterNet also are generating more interest on
the part of the consumers. In 1995, purchases online were a
newness and expected that billions in year 2000 arrived the
USS7 and expect that trillions in 2003 arrive the USS3.2
(Forrester Research, 1998). It has an increasing number of
company that they can be had access by the InterNet and
that, consequentemente, come the consumers with a
convenient form and cheap to become a member of the
community of the InterNet However, the majority of these
store is losing money. Why this pparently contrary
phenomenon to the intuition is occurring? The explanation
can be in the risks associates to the purchases
for the InterNet. These risks can appear, because the
consumers are worried about the security of the
transmission of the number of its credit card for
the InterNet or, because they are apreensivos in buying
some product without touching it, sentiz it or To have
difficulties to return it, in case that it does not
correspond to its expectations. Having placed this,
however, we have that to affirm that the consumers are
buying products for the InterNet. This must be happening,
because the perception of risk associated with this type of
purchase is being counterbalanced for its convenience. This
dissertação tries to determine because some consumers buy
for the InterNet and others not.
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