Título: | ANALYSIS OF POTENTIAL EXPORT BASES OF HEINEKEN BEER IN SOUTH AMERICA | ||||||||||||||||||||||||||||||||
Autor: |
MARIA PAULA BOECHAT BORGES DE MACEDO |
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Colaborador(es): |
MADIAGNE DIALLO - Orientador |
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Catalogação: | 13/JUN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=30282&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=30282&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.30282 | ||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||
The Heineken Beer is present in eleven Latin-American countries. Some of them have their demand supplied by breweries located in their own countries, others by the importation from breweries located in other countries of the region and there are still those that depend on the beer exported from the headquarters of
the company, in The Netherlands. Considering the Latin-American markets that have their demand regularly supplied by breweries located abroad, we identify three different origins: Holland, Argentina and Chile. Motivated by the large volume of beer imported from Heineken in The Netherlands, by the costs generated by such importations and also by the problems brought about by the difficulties found by some local breweries in order to meet their foreign demand - by local I mean located in the region of Latin America -, this dissertation is developed. The aim of this study is to analyze the dynamics of the distribution network of Heineken Beer throughout Latin-America, in order to identify potential new export bases and propose a better organization of the export flow. The objective is to optimize such flow, reducing costs through the regionalization of the so-called sources, which are nothing other than breweries exporting to and supplying the Latin-American countries. In order to fulfill this purpose, potential sources will be tested and, by making use of logistics tools, the scenarios that meet the demand of the region in a more effective way will be evaluated.
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