In a world where being celebrity has become something to be desired, there is a growing interest in the lives of people who have become famous. This interest is directly related to the media narratives of celebrity life, since, from the example of someone who has already achieved stardom, it may be possible to try to follow the same path. In this dissertation, we will identify and analyze the strategies used in the narrative of the program Por toda minha vida, produced by Rede Globo, in order to allow the viewer, from the knowledge of the life story of an exemplary character - artists linked to Brazilian popular music - may believe that it is possible that his own life also has success and happiness. To achieve this goal, we will analyze how is how is the path of exemplary character in the biographical narrative of this TV program, strategies that allow the narrated story is believable and the elements used to create emotional appeal and identification between the viewer and the exemplary character, a true hero, worthy of admiration.