Inserted in the field of History of Education this research adopted as a general objective to analyze aspects related to the preparation of the Social Identity of the current Institute of Education Sarah Kubitschek (IESK) also trying to take a look into the process of building a Collective Memory about the same institution especially in region in which the institution is located the West Zone Carioca. The choice of the adopted time frame: the years between 1957 and 1978 was driven by the view that in that period the current IESK lived six (6) key moments, mentioned below: The creation of Normal Sarah Kubitschek School (?1957) and its installation in the municipal school Venezuela, transfer to your first own place (1960), the move to the building in which is still (1970), its transformation into a state college (1973), the creation of Campo Grande Institute of Education (1974) and 1978 when passes to be called the Institute of Education Sarah Kubitschek. Adopted as its main theoretical references the identity strategy notions of Dubar (1997) and collective memory (Halbwachs). The thread of the methodology of this study was the analysis of the History of the Institute of Education Sarah Kubitschek document prepared by the State Department of Education and has been guiding the search and subsequent analysis of other sources laws published by the Official Gazette of the former state of Guanabara, newspaper articles and interviews. I believe that the analyzes carried out during this research tried to highlighted the story Sarah was permeated by issues that contributed to consecrate a very specific image about the same: that of an institution with a long tradition, notoriety and excellence and for this would have contributed to the recognition and progress of a region that for decades has been known by the significant name of Sertão Carioca.