Every day more and more Brazilians have a next generation mobile phone with an internet connection. These new devices are able to read different types of labels used to store, retrieve and manage information; they are with us everywhere to support our daily tasks. These small computers are aware of their surroundings and propitious to communication and collaboration with the real world. Due to their popularity, availability and critical mass of users reached, new services are developed based on the concept of ubiquitous computing, where computers and humans are unified around the concept of environment. These systems deal with issues of pervasive interaction of context, recognition of environments and adapt according to user preferences. This thesis presents a description of the development and usability testing of a social network that is based on the concepts of ubiquitous computing and the Internet of Things. This social network, addressed to the theme of enogastronomy, is accessible by mobile devices and uses twodimensional codes pasted on the bottles of wine for using the software and the phone s camera to bring information in accordance with the context of the object, place and user preference.