Lean Communication-Centered Design (LeanCCD) is a Human-Computer Interaction (HCI) design process, which consists of conducting a workshop, detailing user goals, combining interaction models with paper sketches, and testing them with users, supported by guides and templates. This study adapted the Communication-Centered Design (CCD) and the eXtreme Communication-Centered Design (eXCeeD), other communication-centered design processes grounded on Semiotic Engineering (SemEng). SemEng defines the interaction as a computer-mediated communication process between designers and users. Approaches and processes based on SemEng are not used to directly yield the answer to a problem, but to increase the problem-solver s understanding of the problem itself and the implication it brings about. Process evaluation in a case study, in the industry, proved itself difficult, both in carrying out LeanCCD activities and in the correct application of some techniques and concepts. However, unlike eXCeeD, we were able to observe a systematic use of questions that contributed to designers reflection, aided by the proposed templates and guides.