The study of the focus of the video as discursive genre and the interface of this type of study in the field of Design, aiming to contribute to the proces-sos training in the area. Considering that the designers in their practice and from training, already occupy the fighting on the complexity of the audiovisual, the study takes four years of intervention research in disciplines of Design course at PUC-Rio. A selection of 22 videos, resultantes work with the students, along with the logbook of the pro-cess will result in the writing of texts such videographic production approach which will focus on observing not only the elements contained in the final results but also the process, explicit and implicit statements of videos. This research aims to exalt the design activity and disciplines who today are teaching in design are related to the count-porary video production in Brazil. The visibility of this scenario will contribute pa-ra better systematization of the designer before the video, and suggest fill gaps in front of such a scenario It can be observed, in the deed of filmic texts - that this work will be videographic texts - one said and not said, aspects listed as stable, theme, composition and style. It is these elements that are recog-cer an area of knowledge, what distinguishes a speech. It is here that resi-of this thesis in explaining the design as gender speech before the video object - the videodesign.