Título: | THE ROLE OF SOCIAL NETWORKS IN THE INTERNATIONALIZATION OF BRAZILIAN SOFTWARE FIRMS | ||||||||||||
Autor: |
SYLVIA THEREZINHA DE ALMEIDA MORAES |
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Colaborador(es): |
ANGELA MARIA CAVALCANTI DA ROCHA - Orientador |
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Catalogação: | 16/SET/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=27382&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=27382&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.27382 | ||||||||||||
Resumo: | |||||||||||||
Departing from the international entrepreneurship theory, network theory,
and social capital theory, this study investigates how Brazilian software
companies benefit from the use of their networks and social capital in the
internationalization process. The goal was to identify the nuances and strategies
associated to the use of social networks by entrepreneurs over time, analyzing its
dynamics in the firms internationalization processes. To this end a longitudinal
study was carried out using eight cases of internationalized Brazilian companies
in the software industry, in order to investigate the foreign market entry process,
covering the period from each firm s inception until early 2016. In addition, 87
international initiatives were identified and analyzed. The study employed an
abductive approach, which presupposes a continuous interaction between theory
and empirical data. The data sources used were primary and secondary, including
personal interviews, transcriptions of previous interviews from a database,
publications, company documents, and information from company websites. Data
analysis aimed at evaluating the occurrence of patterns considering four
dimensions: company and entrepreneur characteristics; characteristics of
international initiatives by the firms; use of social capital and networks in the
internationalization processes; and the identification of benefits associated to the
use of networks in the internationalization processes. In addition, the study
explored patterns of the evolution of relationships. The analysis was based on
pattern-matching analysis and cross-case analysis. Results showed a variety of
different strategies employed by the firms studied. In general, it was not possible
to identify a single pattern, but several different patterns emerged. In addition,
there are some indicators of how relationships are built, and the benefits aimed by
firms when using social capital and networks. We conclude that the use of social
networks is a key factor for the advancement of Brazilian software companies in
international markets, supporting the findings of recent studies highlighting the
use of networks by entrepreneurs in emerging markets as the main instrument to
overcome the constraints inherent to size and country of origin.
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