Título: | COMMUNICATION AND CHANGE IN BRAZILIAN ORGANIZATIONS: COMPOSING A FRAME OF REFERENCE FOCUSED ON THE SUBJECT ANDTHE RECONSTRUCTION OF IDENTITIES | ||||||||||||
Autor: |
JOSE ROBERTO GOMES DA SILVA |
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Colaborador(es): |
SYLVIA CONSTANT VERGARA - Orientador |
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Catalogação: | 20/JUN/2002 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=2706&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=2706&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.2706 | ||||||||||||
Resumo: | |||||||||||||
One of the most important focuses, in recent Management
literature, has been on searching ways for achieving an
effective organizational change implementation. Facing
organizations difficulties to manage very frequent and
intensive changes, several authors have focused their
researches on trying to identify factors which can improve
transition processes possibilities of success. Among such
factors, communication has been claimed as the one which is
most supposed either to contribute or to create
difficulties for people engagement or, as some people
prefer to affirm, for reducing people resistances.
However, what can be observed in such texts, is that they
still privilege a concept of communication as a mere
instrument for internally diffusing institutional
intentions and for increasing people comprehension level
about planned change objectives. Such instrumental vision,
inspired in a ballistic model of communication analysis
(Giordano, 1998), has been accompanied by an old belief in
human resistances as the biggest obstacle to be faced by
organizations in their change processes.
This study supports the thesis that this is a simplistic
vision, which doesn t take into account the complexity of
change processes in organizations. Therefore, the study
tries to modify this way of approaching the issues
involving change, organizational communication and people,
adopting an interpretative focus (Giordano, 1998) for
communication analysis. The basic supposition is that
communication is the arena in which the people and the
organization can create sense and reconstruct their
identities (Ford and Ford, 1995; Giddens, 1984; Taylor,
1993; Weick, 1995), as well as individuals have the chance
to reconstitute themselves as subjects in change situation
(Olivier, 1995). Using the text and conversation metaphor
proposed by Taylor (1993), it composes, then, a referential
picture about the several aspects that characterize
organizational multidirectional communication, in order to
answer the following question: How do the aspects related
to communication affect subjectivity, sense making, and
identities reconstruction processes for people which
participate in organizational changes? The pictures
addresses three basic dimensions: individuals and their
identities; their perceptions about context; and their
relationship with other identities present in organization.
Based on the mentioned picture, a research was accomplished
in five important organizations from different areas of
activities in Brazil, which pass for moments of intense
changes. From results obtained by means of semi-open
interviews with 75 people that work for those
organizations, accomplished between May and December 2000,
it was possible to find that people`s subjectivity, sense
making and identities reconstruction processes, in a
context of organizational change, are, among other aspects,
strongly related to: the level of clearness by which
individuals access the definitions related to the content
and the probable implications of change; the way people
perceive that change affect organizational identity, social
role, ideology, and chances of success; the way
individuals perceive that change affects their personal and
social identities; the historical relationship between the
institution and individuals, mainly in terms of trust and
mutual respect; the way and the intensity with which
organization creates opportunities for people to make use
of words; people management policies and practices, as well
as the resources allocated by organization, in order to
permit that individuals can develop their personal and
professional profile, in a way they can perceive to have
chances of success in the new context; the level of
equality of conditions offered to the different actors in
change process; the emphasis and the way organization
creates opportunities so that the people can reconstruct
its coexistence space and solidarity.
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