This work had as motivation the current and growing aging phenomenon of the population. It shows the records of design s approach to the aging theme and intends to explore the activity s potential in contributing to the life quality of the over 60 s. Knowing that design has as a final result the building of tangible products and services, this work includes three examples of the process and way of thinking from design. They are: (1) directing and following classes from the discipline Advanced Project – Production and Distribution for the elder s life quality, from the graduation in design course at PUC-Rio; (2) study to identify demands and generating solutions to and with elders from Gávea, Rio de Janeiro and (3) development of the service design and continued education PUC-Rio mais de 50 (PUC-Rio over 50 s). This work was guided by the premise that the elder public is diverse and hasn t had it s needs attended by the existing products and services. It was also guided by the idea that design can provide for beyond the mechanical and functional needs caused by the limitations brought by age advance. In this way this work had as a starting point the perspectives of emotional design: an approach that had as focus attending emotional needs and not tangible ones, plus six perspectives of action, identified in previous studies. This categories were reviewed and adapted according to the bibliographic research and field study on the elder public and became: (1) design for the rescue and maintenance of identity (which contemplates demands as autonomy, independence and freedom); (2) design for sociability (which contemplates demands as the creation of new social connections and strengthening of the remaining ones); (3) design for citizenship (which contemplates demands as engagement in social, political and economical matters); (4) design for the well being (which contemplates demands as mental and spiritual balance); (5) design for the self esteem (which contemplates demands as self pride and self care); (6) design for the humor (which contemplates demands as laughter and fun).