This research approaches the production of urban space and the constitution of gender. The goal is to understand how the regulatory regime on women in the formation of modern cities renews, contemporary, through urban policies for strategic planning, in a logic of governmentality business. The first chapter presents an emblematic case in a historic building of prostitution in the city of Niterói, where dozens of sex workers were expelled violently after announced a major urban intervention in the area. Of the many sources used in the reconstruction of this story, there is the testimony of one of the women expelled from the building. The second chapter will make a recapture of discourses on modern planning, showing how the medical-scientific studies about the danger of prostitution culminated in control policies on women s sexuality, while the conception of urban space as an abstract and neutral search emptying it of desire and affection, attributes historically associated with the female body. Later, we see how it is compared, currently, in the context in which cities become great sources of profitability and compete through the internalization of business management techniques in urban planning. The third chapter provides an overview of the struggle of organized movement of prostitutes, their political agenda and how the state has responded to this, showing the impasses of achieving historical claims due to the management logic of urban space.