Título: | DAIRY CHAIN MANAGEMENT: AN OPORTUNITY TO ZONA DA MATA OF MINAS GERAIS FIRMS. | ||||||||||||
Autor: |
JOSE GERALDO VIDAL VIEIRA |
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Colaborador(es): |
LEONARDO JUNQUEIRA LUSTOSA - Orientador |
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Catalogação: | 09/ABR/2002 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=2516&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=2516&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.2516 | ||||||||||||
Resumo: | |||||||||||||
The Supply Chain Management is a complex subject and its
application in a chain of companies is certainly a
challenge. The present thesis has the objective of
analyzing the supply chain of the dairy industry in a study
that intends to apply and adapt the structural model
conceived by Lambert and Cooper thus getting indications
for improving chain management. It was chosen to conduct
the study in the Zona da Mata Mineira that has the
second largest dairy industry of the State of Minas Gerais,
the leading milk producer in Brazil. A case study involving
eight firms in the chosen region was made. Though small,
that sample represent a sizable portion of the local
production and retains the features of the dairy industry
in a market in constant and vigorous expansion. The study
has shown that Lambert and Cooper`s structure proposal
adjusted well to the studied chain and that, despite
the production growth the chains is loosely integrated and
the focal companies do not manage the majority of its
external process links. It also suggest that better
management of strategical processes, mainly those
downstream from the dairy in the chain (marketing channel),
could bring about competitive advantages to the firms
facing an increasingly demanding and organized market.
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