This paper addresses a subsection of Business Logistics, Reverse Logistics as an evolution of the management of supply chain and supply. This work will be shown that reducing the quantity of products or goods EOL - end of-life or end of life, standing in retail department stores awaiting return in a reverse flow, generates positive income for this segment companies are properly controlled. To reduce this amount to the realization of a systemic control through technological management associated with the cultural change and the development of new devolution processes is needed.