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Estatística
Título: INTERNATIONALIZATION PROCESS IN THE BRAZILIAN VIDEO GAME INDUSTRY: CASE STUDIES
Autor: GIL BARRETO DE GOES
Colaborador(es): JORGE BRANTES FERREIRA - Orientador
Catalogação: 28/ABR/2015 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=24496&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=24496&idi=2
DOI: https://doi.org/10.17771/PUCRio.acad.24496
Resumo:
Since the 1990s there has been increasing interest in the study of companies that go through rapid and early internationalization processes. The literature refers to these firms as Born Globals. This study examines the internationalization processes of two small Brazilian Born Globals in the video game development industry, from the standpoint of the main theories present in the literature. The objective of this study is to gain a better understanding of these firms motivations, their internationalization processes, the factors that positively and negatively influenced their international expansion, and the strategies they adopted to survive in the international market, The study is qualitative and employs the case study method. Primary data was gathered through interviews conducted with key executives who work in the international area of the two companies being studied. The study also made use of secondary data from. Parallel to the development of the case, an analysis of the video game industry and its internationalization was developed. Hence, the information gathered made it possible to trace the evolution of the internationalization processes of both companies, identifying important steps and events, as well as getting further insight into the reasons that behind some of the major corporate actions. Finally, these results were confronted with the extant.
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