The hotel industry has been developing significantly in the last years, driven by large public and private investments in the tourism and infrastructure sectors. Said industry is entirely related to the demand of tourism activity and is inserted in the service sector. Additionally, it is made up of a variable of good and services, which requires the understanding of the needs and wants of its clients in order to adopt the adequate strategies. Such a market is particularly sensitive to the quality of services rendered as well as to products offered to guests. Therefore, customer satisfaction is one of the main objectives of the sector that strives to create value for its clients by anticipating and managing their expectations, be them in the leisure or business tourism segments. In this research some attributes considered to be essential to the services of the hotel industry were used with the purpose of understanding how the market perceives a group of hotels located in the City of Rio de Janeiro. To this effect, a study was done in which correspondence analysis was implemented to conceptualize the perceptions map concerning a group of predefined attributes and hotels. The bi-dimensional map indicates mostly leisure attributes and value to the Dimension I and a group of attributes pertaining to the business segment in the Dimension II, where location and restaurant stand out as positive factors and room quality and cleanliness have a negative relevance. Othon Palace hotel emphasizes the two segments (the two dimensions). Pestana Rio Atlântica hotel prioritizes leisure tourism, while the other eight hotels that were analyzed are more concentrated due to their origin (normalized coordinates with an absolute value inferior to 0.4), which characterizes an ambiguous strategic positioning, striving to excel both in leisure and business tourism.