This work was developed with the goal of creating and validating a methodology for identification and classification of potential major customers of a local electricity utility to the use of photovoltaic conversion technology as a strategic alternative to rationalize consumption. The study makes use of official data of global radiation incident in Rio de Janeiro, provided by the National Meteorology Institute of Brazil, and consumption data of major customers provided by Light. The motivation is to provide a tool to the electricity utility and the regulator, to be used as input to the strategic planning of the firm seeking to shift load of off-peak times. The proposed methodology consists in comparing the curve of electrical energy consumed by the customer with the curve of global radiation incident in Rio de Janeiro. Thus, the fuzzy methodology is used to identify and categorize the users of electricity. Results framed consumers in five different categories that indicate the level of potential to make use of photovoltaic conversion. Among the conclusions, the methodology was effective as an aid tool and photovoltaic conversion an attractive alternative when it comes to the analysis of consumption and global radiation for at least 85 percent of large customers analyzed.