Título: | IMPACT OF THE STRATEGIES IN THE PERFORMANCE OF THE SIDERURGICAL COMPANIES | ||||||||||||
Autor: |
FERNANDO HOR-MEYLL ALVARES |
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Colaborador(es): |
JORGE FERREIRA DA SILVA - Orientador |
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Catalogação: | 12/MAR/2002 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=2423&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=2423&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.2423 | ||||||||||||
Resumo: | |||||||||||||
Since the end of the decade of 70, the siderurgical
industry Brazilian vine Suffering with the massive presence
of the government in the sector, therefore if resented at
the lack of the necessary investments for the renewal and
magnifying of the siderurgical park. This lack of
investments provoked, also, the loss of competitiveness of
the Brazilian siderurgical companies front to its
competitors in the international market. The exit of the
State of the siderurgical sector, from the privatizations
effected in the beginning of the decade of 90, brought new
perspectives for the sector. However, the ticket of the
main siderurgical companies for the private initiative
opened spaces for the entrance of new companies in the
sector, incited the rivalry enters the established
companies already in the industry and modified the relative
power of negotiation between the siderurgical companies,
its suppliers and its purchasers. The threat of substitute
products, although pparently low, continues to go up to
around the industry, being hindered it to repass increases
in the costs and to increase its prices freely. The
alteration in the control of the companies, associated to
the Changes in the competitive environment, has provoked a
bigger diffusion of the concept and the importance of the
strategy between the siderurgical companies. These
companies, who before were not worried about the strategy
or they did not present consistency in the chosen
strategies, now demonstrate significant reductions in its
costs and show standards of differentiation or choice of
market niches where to act. It is important to stand out
that these new strategical choices also are influenced by
the relation that some of the companies possess with its
matrices and the governments Brazilian, of the countries of
its matrices and the countries where they possess
commercial interests, as Argentina, Chile and United
States. The studies of Porter (1980, 1985) had been the
base for the Characterization of the competitive
environment and the identification of the boarded
competitive strategies in this work. The competitive
environment was detailed using the model of the five forces
of Porter: threat of new incoming, threat of substitute
products, to be able of negotiation of the suppliers, power
of negotiation of the purchasers and rivalry enters the
established companies already in the industry. The
classification of the competitive strategies of the
companies, in turn, had as base the tipologia of generic
strategies of Porter, with its definition of strategies of
leadership in total cost, differentiation and approach.
Referencial theoretical of this work also presents
tipologias alternative to the one of Porter, as proposal
for Mintzberg (1988) and Resource-Based View, that it is a
chain that focuses the company of the point of view of the
insumos and goes against diverse ideas of Porter, however
still needs validation by means of empirical research. The
tipologia of Porter if showed adequate to the
classification of the strategies of the Brazilian
siderurgical companies, however still it is an incognito if
the additional Explanatory power that could be
proportionate for the tipologia of Mintzberg would
compensate its lesser level of parsimony in relation to the
tipologia of Porter.
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