Fame obtained by individuals through digital environments is acquired by actions performed in those places, for this reason those people are named microcelebrities. Link exchanges, visits and comments on blogs play a part to get visibility, composing what Adriana Braga (2008a) called blog-circuit, reaffirming the featured role played in those environments. This research consist in examine comment sections of three blogs of Carlos Cardoso: Blog do Cardoso, Contraditorium and MeioBit, aiming to observe social practices in those places, such as the authenticity of a symbolic hierarchy between commenters and Carlos Cardoso, under the Discourse Analysis perspective. This analysis highlighted elements of presentation of the self, of the emerging court around the blogger, of discursive strategies on hierarchies’ legitimacy and intern rivalry to claim that legitimacy.